THE REAL DRIP.

The majority of modern clothing brands

feel like cheap carbon copies of one

another. They often use the same

inexpensive, unethically produced blanks

with minimal thought put into the designs

or logos. This results in boring, uninspired

clothing that all blends together, yet still

carries a high price tag due to the status

attached to the name. Essentially, it feels

like consumers are getting a raw deal on

both sides of the transaction. 

We believed we could do better, and so we did. 

We started with ethically and

sustainably sourced blanks from Stanley/Stella. 

They prioritise ethical manufacturing and the use of organic

cotton. You'll immediately feel the

difference in their shirts, from the durable

thickness of the material to the tailored fit

of the neckline, which sits closer around

the shoulders and looser on the body for a better feel and look. We then prioritized our designs, making them as original and

stand-out as possible, utilizing both

the front and back of the shirt to make

a statement.

Our founder and CEO, rapper AyyDeJay

developed the brand and its paint-based

designs after being inspired by his

granddad Dave's job as a painter and

decorator. He noticed how paint-effect

clothing was becoming popular on items

like jeans, which reminded him of his

granddad's paint-splattered jeans he used

to wear while decorating. This, combined

with feeling inundated by "synchronicity's"

at the time - seeing "wet paint" signs

everywhere he went - solidified his idea

for the clothing brand. He then worked

hard to transform that vision into what it

is today